And that's it! Stay tuned for way more coverage!
Also thanking everybody at Apple.
And he does! He thanks the developers sincerely.
Cook back onstage. He also wants to say inspiring things about developers.
To be fair, they released AirPlay 2 last week ahead of WWDC. But they'd announced that at last year's WWDC, so...
Ha, you beat me to it, Nilay. But yeah most all my friends were tuning in for an MBP update.
Whoops!
BTW the music is swelling as the family members talk about how inspiring their developer relations are. (There's a nerd pun in that sentence for y'all)
Because you can't move people to a touchscreen Mac if their keyboards work, Dieter. Duh.
You know what didn't get mentioned AT ALL today? The Touch Bar.
This all ends with a touchscreen Mac, by the way. Two years? Five years?
It's very sweet. Families, y'all.
It's about developers' families.
Not done yet, though -- Cook is going to show a video.
"Stocks is on the big screen now, team! Shock the world!" sprays champagne on cheesegrater G5 tower as hardware upgrades for stocks team are routinely denied
Developer betas today.
Updates available this fall.
Cook is wrapping it all up, summarizing the stuff they've announced today.
Tim Cook coming back onstage.
As someone who loves unnecessary native apps for everything on Mac, I am very excited for this.
Stocks team popping bottles in their basement office rn.
(Scattered applause)
Favicons in Safari Tabs!!
Federighi is summing up Mojave.
Stocks app team just on a tear today.
News, Stocks, Voice Memos, and Home in Mojave are ported iOS apps.
Coming to developers in 2019.
Apple News, Home -- TOLD YOU!
Apple has taken some apps from iOS to the Mac.
Phase 1 is testing "on ourselves," he says.
A bunch of iOS frameworks are going to work on the Mac, specifically trackpad and window resizing and so on.
macOS uses AppKit and iOS uses UIKit, so porting between them is hard.
"There are millions of iOS apps out there, and some of them would be great on the Mac."
Sneak peek of a "multiyear project."
Talking about app tech on the Mac, e.g., Native apps, cross-platform games, WebKit.
Federighi talking about why he loves the Mac.
lol, giant "NO" on the screen. "Of course not."
"Are you merging iOS and MacOS?"
Core ML 2 also helps with speeding up. Faster training, smaller model sizes.
This Metal stuff is really the first focused developer-centric section.
Looking at Twitter, I'm seeing a bunch of developers note that there isn't much news for... developers here.
It can do vision, natural languages. It works in Swift, and you can use Xcode playgrounds.
Create ML, new tool for native machine learning training on your Mac.
Next up, Machine Learning. Metal shaders apparently can help speed that up.
We're looking at a live Unity demo that's powered by a MacBook with an eGPU.
He's talking over external GPUs.
A lot of the apps now hitting the Mac App Store were held up by revenue concerns, not design concerns. Will be interesting to see how Apple addressed those issues, specifically the cut they were taking from each sale.
Interesting. Fortnite on iOS runs amazingly well, so no surprise it takes advantage of Metal.
Hey there, Fortnite on Mac. Gotta show that.
Metal is up first. It's Apple's graphics system thing.
Federighi talking about new technologies for the Mac.
Lightroom CC, BBEdit, and Panic' Transmit coming to Mac app store.
There's a new ratings and review API for Mac apps. (Love "rate my apps" pop-ups on your iPhone? Now they're coming to Mac!
Product pages have also been redesigned. Video previews here, too, shows app's rank as well, with more prominent reviews.
Also has tips articles for apps you've already instealled.
Sections: Discover, Create, Work, Play, Develop, Categories, Updates.
It has stories about apps, just like the iOS app store. Videos autoplay (ugh).
Feels like this is approaching a new design language for Apple.
This looks like the Apple News and Voice Memo UI.
It has a sidebar on the left, big editorial sections.
But now, a redesign.
A lot of summary of the Mac App Store right now...
"Your Mac will look more like everyone else's Mac" is a super interesting approach.
I mean, it's explicit. The screenshot was "do you want to allow facebook.com to use data" on another site.
“Data companies,” he called them. Interesting euphemism!
macOS app store time.
These protections also hitting iOS 12.
Makes it harder for sites to uniquely identify your device.
Mojave will only give "simplified system configuration," and it won't tell sites what fonts it supports and other things.
Safari also going after "fingerprinting," which is a way that you can be tracked without a cookie. E.g., looking at your computer's specs.
This is very good for users and also a direct shot at Facebook and Google's revenue models.
Ran through that really fast -- really curious how that tracking thing works!
Federighi is going in on ad trackers. Feels especially potent after Facebook’s privacy debacle.
It will pop up a "Do you want to be tracked" dialog box.
"This year, we are shutting that down."
Whoa, Safari is going to go after like buttons and comment field cookies.
Safari next... also in the privacy zone.
Just a ton of stuff on this slide!
New protections for how apps can access your information. Already does it for contacts, photos, calendar, reminders. Now it will do Camera, Location, Microphone, Safari Data, backups, cookies, message history, mail database.
"We think you should be in control of who sees it."
"We believe that your private data should remain private."
Security and Privacy up next.
Home also coming to Mac. So you can do all your smart home stuff from your Mac.
Voice Memos also coming to Mac. And guess what! It looks just like it does on the iPad.
If you're making a presentation where it's appropriate to take a phone selfie in real time to add images, I would like to know more about your job.
(I wonder if that ~~means anything~~)
Stocks also coming to Mac. Again, it looks like the iPad version of the app.
It looks a lot like it does on the iPad.
There's an element to this where it's all really fun in the way that OS X updates used to be really fun. But who... works like this?
Apple News coming to Mac.
That's it for OS level stuff. Apps are next.
You right click in an app, and it opens up your phone's camera. Then you can take photos or scan documents or whatever.
It shows up right in the doc. It's not quite immediate, but it's fairly fast.
You can take a photo, and it immediately appears on the Mac.
As someone who has made many a GIF via QuickTime screen recording, this is much much better.
Continuity Camera
Next up: Continuity, the thing that shares content and workflow across Apple devices.
This screenshot stuff is actually what will clean up my desktop. Also, it's funny that Apple is mercy-killing Skitch.
You could already do screen recording with the QuickTime app, but this is much easier to use.
(This solves so many problems for me. Or rather, it obviates so many other apps.)
Looks like it’s drawing from the improved screenshot function on iOS. This looks super useful (for memes mostly).
There's a new HUD for screenshots - capture screen, and screen capture for video.
Yep! When you screenshot, it appears in the lower right (like on iOS), and then when you click it, you get that Markup window.
Apple is going to fix Screenshots. It's going to make them useful?
(This would be pretty cool with an Apple Pencil, not saying, JUST SAYING.)
It has all the usual tools, like signing a document or circling stuff.
Quick Look in Mojave integrates Markup, Apple's tool for adding drawings to images.
I am unreasonably excited about easier ways to create PDFs.
You can create Automator actions and assign them to the sidebar.
You can use the sidebar in pretty much any file view. If you select multiple files, it can do things to all the files, like assembling them into a PDF.
New quick actions at the bottom of that sidebar, that lets you quickly do things like rotate the image.
(Instead of the CMD-I pop-up window)
There's a new get info sidebar on the right if you're viewing a photo.
It puts a big image at the top and puts all the files in a strip at the bottom.
New view in Finder. It replaces Coverflow, I think? It's called "Gallery view."
My desktop is just fine, Dieter. I live in the future where files are an afterthought.
Finder updates next.
This looks... hard to use?
When you drag a file to the desktop, it gets set to a stack. You can scrub across the stack by subtly moving the mouse
Apple is using iTunes to show off dark mode in OS X and not... literally any update to iTunes.
Files get stacked together into little organized folder-type things on the stack.
(Nilay has the messiest desktop I've ever seen.)
Looks like Desktop auto-cleaning "Desktop stacks." NILAY
Doing a feature run-through via demos. Starting with the desktop.
Xcode also supports dark mode. Loud cheers from the developers in the room.
"Some of us are going to want to run dark mode because it's so cool." Y'ALL HAIR FORCE ONE IS GOING GOTH.
Yeah, looks like well-crafted apps will be able to switch their modes to dark mode along with the rest of the OS.
It not only turns the UI dark, it also switches the wallpaper, the window chrome, and content of windows.
Dark mode.
Video time... It looks like the macOS.
"The beauty of the desert at night" inspired a new feature.
Mojave
After a "Four-year mountain-bound bender," we are getting an overview of features from previous releases.
Okay, so what’s it going to be called? My money is on macOS Tahoe.
Time to talk names. $5 says we get another weed joke.
Federighi back onstage.
"Chock full of new features"
"Huge leap forward"
Last but not least (but maybe actually least?)
Cook is back onstage. "We love the Mac."
A solid update to the Apple TV, but not having Disney / Marvel movies in 4K is the story of the Apple TV now. (Vudu has them, for what it's worth, but you can't watch Vudu in 4K on the Apple TV.)
(EDIT: People are telling me Vudu was updated to support 4K on the Apple TV last month. But you still can't buy or rent movies from anything but iTunes on the Apple TV, so there'll be some dancing here.)
Wrapping up Apple TV. "Apple TV app is the center of your video experience." Apple is going to start pushing that app a LOT. Watch for it.
It's literally a view of Earth from the space station.
It's a satellite view of Earth. Technically filmed from the ISS.
And you can swipe between locations. New location: spaaace.
Apple TV screensavers will finally tell you where they were shot.
(Zero sign-on works by detecting that your Apple TV is connected to your cable broadband connection and matching your IP to your billing account. So it's complicated to enable, but people have been talking about it for a long time.)
Apple TV remote will be auto-added to Control Center now, and they're adding support for other third-party remotes like Crestron.
Apple still hasn't rolled out single sign-on for every cable company -- FiOS is a notable miss thus far, for example. Let's hope zero sign-on comes faster, it's the future.
Charter Spectrum will support it, and "we're adding more providers over time."
If you're on your TV provider's broadband network, it will auto detect and sign you into apps.
Update for Single Sign-on: Zero Sign-on.
This is what Apple wanted to make the TV app be all along. I don't think this quite gets them there.. but it's finally a real step in the right direction.
That covers "up to 50 million homes."
Charter Spectrum. Coming to Apple TV late this year.
TV is basically Apple’s final media frontier. It’s been trying for years and has never made a fully realized version of what it wants.
Some cable companies are working with Apple TV. France's Canal+. Switzerland's Salt.
Showing a busted-ass old cable box on-screen. Har.
Moving on to talk about how Apple TV has live sports and live news, too. There are 100 video channels in the TV app.
Okay, now say you made the deal with Disney to have their movies in 4K.
THE ONLY STREAMING PLAYER WITH DOLBY VISION AND DOLBY ATMOS THAT'S RIGHT SAY IT AGAIN
"The only streaming player to be both Dolby Vision and Dolby Atmos certified."
(Nilay, my resignation will be on your desk later today.)
ATMOS is here. Well, it's p close anyway. It's ATMOS...p...here. Atmosphere.
I felt the bass in my bones just now.
ALL OF THE LIGHTS THEY'RE HERE
AHHHHHHH YESSSSSS
......ATMOS
IT'S HAPPENING IT'S HAPPENING
"iTunes offers the largest collection of 4K HDR movies."
We're going over the Apple TV 4K.
(Maybe the Mac section just took longer because their spacebars were busted.)
(Are these in order of priority for Apple? Sorry, Mac. So sorry.)
APPLE TV GIVE ME THAT ATMOS BABY
Apple TV next.
Tim Cook back onstage!
It will be in the watch face gallery at noon PT today.
New Pride watchface and band are available today.
Works on Watch or phone, in the fall. Duke, Temple, U of Oklahoma, Johns Hopkins, Santa Clara, and U of Alabama.
Student ID cards in wallet coming.
I think this is the part of the episode where they announce simulations of yourself?
Apps can do interactive controls inside notifications. Siri Shortcuts also work on the Siri watchface, including the custom commands you created.
The Watch giving you a notification to get 10 percent happier by putting the tech down and meditating is, um, really something.
Lynch back onstage for the post-credits scene of this Black Mirror episode.
Walkie-Talkie demo. It pops up a button you tap to send quick messages.
iOS 12 on the iPhone: tons of features to help you reduce phone addiction and regain your attention
watch OS 5: literally talk to people on a walkie-talkie while loading webpages on a tiny screen while riding a bike.
Right, it seems like the Apple Watch’s identity of late is basically just an extension of core Apple services, instead of the phone in general.
Glow baby - she's checking to make sure her husband logged the baby's nap. BLACK MIRROR
"I'll tap you when the page is loaded" is how the Apple Watch loads web pages. lol can I get that feature on my phone?
This is multitasking at a new, scary level.
She's riding the bike, browsing Yelp, inviting people to dinner.
There is something vaguely dark about making her ride a stationary bike while doing a demo. I get it, but also this is definitely a deleted scene from that Black Mirror episode.
Not a word about third-party apps on the Watch. It's a self-contained extension of Apple's ecosystem that's gaining more and more features, but it doesn't seem to be opening up to others at all so far.
Showing off GymKit, which connects Apple Watch to gym equipment.
Demo time. And yeah, it's going to happen on a stationary bike onstage.
Apple is making a really strong argument for owning an Apple Watch, AirPods, and an iPhone. Podcasts on the Watch with wireless headphones will be fantastic.
(Wish that third-party podcast apps could work well on watchOS 5!)
Podcasts on watchOS 5.
watchOS 5 supports WebKit. You don't get a web browser, but you can see web content if you happen to tap a link. Huh!
Omg it happened and the Watch has WebKit the singularity is here.
(I raise my wrist a lot. Do I want Siri listening every time?)
Notifications now more "actionable and interactive" on the Watch. It looks like you get a bunch of UI and buttons inside notifications.
Siri currently works by raising your wrist and saying "Hey Siri." Now you can just raise your wrist and start talking. Hmmmmmm
Third-party apps are also coming to the Siri watchface.
And, of course, those new Siri shortcuts.
Walkie-Talkie is going to wreak havoc in The Verge office. I am ready.
It will have sports, maps, and heart rate.
Siri watchface next.
Works over cellular or Wi-Fi.
Walkie Talkie was THE standout demo from the first Watch unveil! People lost their minds over it. And now it's finally here.
Your friend gets a request they have to approve.
It's called Walkie-Talkie.
New way to communicate in watchOS: you can shoot little voice memos to each other, like walkie-talkies.
Now he's going to talk about "being connected."
Yeah, I know people who swear by Fitbit even though they burn through multiple devices every couple of years. It’s smart for Apple to really target that market with a nicer (pricier), more durable device.
Auto detects end of workout, too.
Even if you press start way after you start working out, you get retroactive credits.
Automatic workout detection (finally?)
If you're running, you can track rolling mile pace and pace alerts. You also can get cadence (steps per minute).
Well, that and the fact that Fitbits are a little cheaper and you don't feel as bad about losing or breaking them.
About to challenge Vjeran and Dieter to non-stop Yoga competitions.
All of this social fitness stuff is the death knell for Fitbit. It's the only reason people have stuck with that platform, as far as I can tell.
Hiking, too. It pays attention to pace, elevation, heart rate.
There's a new workout type for Yoga. It mostly plays attention to heart rate.
There are a ton of workout types. It can count laps, figure out what swim strokes you're using.
You get notifications on your own progress and whether you're winning or losing the competition.
In watchOS 5, you can challenge friends to a 7-day competition.
If you'll remember, the Watch was launched as a full-on wrist computer with an app platform. Over time, it's been stripped down and rebooted as a health device that can send iMessage replies. And people love it! Sometimes simpler is better.
He's overviewing how the Apple Watch sets goals for you.
Talking about all the testing they've done. "We believe this is the largest biometric data collection of its kind." They do all it to make sure those rings are accurate.
(Honestly, that's the star feature on this watch.)
Starting with Health and Fitness.
Apple loves to talk about the times the Apple Watch has saved lives or made people healthier. It's becoming more and more of the entire focus of the product.
Taking bets on how many people in the audience are wearing an Apple Watch Series 0 like yours truly. It works... surprisingly well. But will it run watchOS 5?
Kevin Lynch onstage to talk about it.
watchOS 5
Cook is going into a story about how the Apple Watch can save lives. A woman was able to use the Apple Watch to call 911 while helping a drowning victim.
Cook back onstage. Apple Watch is next.
That's all of iOS 12. Performance, Siri suggestions, Memoji, Screen time. Bunch of features!
Group FaceTime works in iPhone, iPad, Mac. Audio works on Apple Watch.
I love that Craig Federighi is basically a goofy dad-celebrity hybrid even to his own employees.
"I can't wait to start using it every Sunday night to call the leadership team."
Hey, there's Tim Cook's Memoji.
My Twitter feed is blowing up over group FaceTime. People really wanted this.
There's that star again, showing all of the Animoji and stickers and whatnot. You can combine them too to make a "Comic Book Koala."
You can also double tap tiles to make them big.
Whoever is speaking has their tile get large automatically. It's slow and subtle instead of jarring.
There's a strip of everybody else on the call at the bottom.
Demo time. Ha, there are a lot of people on the call, and it has the video tiles sort of waterfalling down.
Countdown to Houseparty saying it's excited Apple has validated its space.
You set up a group call sort of like how you set up a group text. Or if you have a group chat, you can just hit a button and do a group FaceTime. Members can join or drop out as they want.
FINALLY
Up to 32 people (!)
(F I N A L L Y)
I cannot wait for the first celebrity PR blast on Instagram made using the Comic Book effect in the camera.
Group FaceTime.
Federighi back onstage. Next up: FaceTime.
So yeah, while Apple is playing catch-up with messaging effects, Animoji and Memoji do give it a big creative edge.
(BTW you can save multiple Memojis)
You can do a live recording of the Animoji in the camera app on your own head.
It looks a lot like iMessage apps, but in the camera in iMessage.
You pull up the camera and there's a star button. If you tap it, you get a strip of effects: shapes, text, filters.
New effects in Messages camera.
Apple didn’t have the AI prowess to make lenses and selfie filters like FB and Snap did, but it has the design chops to make stuff like Animoji and Memoji.
Like you put on goofy glasses and see yourself laughing as you have them on your Memoji. It's very well done.
It's a real-time thing, too. It scans your face as you build it.
Memoji builder. You select skin color (there's a lot of options!), hair, etc.
ahem Miimoji, amirite?
Demo time. Koala got ears, y'all. They shake.
The reason Animoji aren't everywhere is that it's so hard to get them out of Messages. I would kill for Animoji Studio or whatever.
You can customize a whole lot of stuff. It's all pretty cartoony in an Apple way. Different from Bitmoji and definitely different from whatever Samsung did.
You can make Animoji of yourself.
People clapped for the T. rex. Dev conferences are weird.
Memoji
Ghost Animoji is the new GOAT.
New Animoji: Ghost, Koala, Tiger, T. rex.
You can stick out your tongue with Animoji.
Animoji... "Breakthrough new technology we call Tongue Detection."
Messages up next.
These parental controls are going to be a hit, I think.
You use Family Sharing to set it up, and you can manage it remotely from your own device.
You can limit app use by category or by individual app.
Google is not letting you click for more time in Android P, but Apple is allowing it. Can't wait to test these different approaches out.
If you have kids, you can set app "Allowances."
These interfaces do look a bit jam-packed but useful enough I imagine most people will learn how to parse them.
Ignore is the new snooze.
When time is up, the app shows "Time's up" and you can tap a link to ask for more time.
You get a notification showing time is almost up.
begins clicking 1,000 radio buttons to configure notifications
App Limits. You can set time limits for each app.
I am so stoked about better notifications in iOS! And equally worried that all of these new settings screens will be classically Apple and sort of disgusted with themselves for existing.
Shows how long you use each app. Shows which apps are sending the most notifications.
You get a weekly activity summary. Reports. It shows a crazy graph of how much time you're spending doing everything on your phone. This is just like that Google announced in Android P.
Oh, thank god. The iOS 11 notifications tab has been kind of nightmare. I end up with days and days worth of notifications I never read and need to clear out.
Screen Time. New feature that shows you how much you use your phone.
It can organize by app or group. They stack up sort of like Time Machine.
It's interesting that Apple is adding more configurability to Do Not Disturb... but honestly, the number of times I solve someone's "I'm not getting notifications anymore" problem by checking their DND setting suggests that adding more complexity needs to be balanced with more simplicity.
IT'S HAPPENING DOT GIF
GROUPED NOTIFICATIONS!
Instant Tuning. You "press in" to a notification and get sent to a few options for them. "Send to notification center."
Notifications next. "We'd like to give you more control" over them.
Hard press DND so you can just set a time limit for it.
You tap it in the morning to turn on notifications.
Apple is getting in on the mindfulness trend that’s a big part of Android P. A lot of much-needed changes to keep people glued to their screens 24/7.
Do Not Disturb mode is getting altered. New "Do not disturb during bedtime" that hides your notifications.
"Comprehensive set of built-in features to help you limit distraction."
Google Maps in CarPlay will be huge when it happens.
Federighi is back on, and he's getting serious. He wants to talk about how "some apps demand our attention."
Third-party navigation support. HEYY. Claps. Bye, Apple Maps luv you switching to Google Maps when it turns on support.
CarPlay updates next. (Will one of them be: doesn't crash when you launch Spotify?)
New features in Apple Books: "Reading now" shows you where you were left off. A new store that looks like it's inspired by the App Store redesign last year.
Bloomberg terminal team is like, "Mike, we've been Sherlocked, homey."
Do you think the CNBC app team is like, "Oh shit, Apple's in the game, y'all."
Apple Books. New name, new design.
iCloud support to sync recordings. That's a Finally right there.
Team, this app only has one user but he is, um, very important.
Voice Memos completely rebuilt, too. Also coming to the iPad.
Stocks also coming to iPad. Cheers? Cheers. Huh.
You just know all of these Stocks app features were built specifically for Tim Cook.
Apple News in stocks is curated by editors at Apple.
Stocks app rebuilt. Apple News now built into Stocks. So you can see how the latest news informs your woefully underinvested retirement portfolio.
New "Browse" tab in Apple News. A new sidebar on the iPad.
Bunch of app updates now. Starting with Apple News.
That's it for Siri! Weird that he didn't address any consternation? Just showed new features working. I guess that's enough -- to show Siri working well?
Did HomeKit scene programming rock your world? Now you can program a voice assistant the same way!
Works on iPhone, iPad, and you can run them from HomePod or Apple Watch.
We're inside the shortcut editor. It has a bunch of chained actions together. It has a bunch of categories of actions and you can drag them all around. And then it just does all those things in order.
Right, and Amazon is just much more spartan about it. All about Alexa Skills and pretty straightforward one-off features.
I love a macro system, but this is definitely a sharp contrast to the broad AI approach Google is taking. This is users improving Siri themselves by doing some light programming, basically.
It's fascinating to see how Apple's version of a digital assistant is much more directed by user configuration. Google, on the other hand, tries to just use its algorithms to figure everything out.
It's good to see Apple acknowledge that Siri needs to be more proactively useful in the background, instead of something you only occasionally use and that fails kind of often!
Inside Kayak, there's an "Add to Siri." You tap it, record a custom phrase, and then you can say it to Siri.
Showing some of the suggestions. If you're late for a meeting, search brings up an option to text another person that you're late.
Demo time.
This is basically a built-in Automator for iOS. Macros for stuff in your apps.
This is maybe like Workflow! It has an editor with drag-and-drop steps.
New Shortcuts app!
It also works in phone search. This is all very much like what Actions and Slices do on Android P. But Apple will let users make their own Shortcuts.
Siri Suggestions can be added to your lock screen. If you do the same thing in an app every day, Siri can suggest that action, like ordering coffee.
This is a little bit like what Google does with Actions, but it's based on hitting buttons instead of assuming Search can just figure it out.
e.g., "Siri I lost my keys," and it will activate Tile.
Apps can have a "Add to Siri" button with your own search phrase.
As usual, all of Apple's sharing stuff falls apart if you have but one friend with an Android phone. That friend does not exist anymore. Photos will actually remove them automatically, I believe.
New feature: Shortcuts. "Any app can expose quick actions to Siri."
SiriKit.
Siri time. He claims it's the world's most-used digital assistant.
When you share, the recipient gets a "share back" option. It uses iMessage and is end-to-end encrypted.
My Photos app on my iPhone is just a dumb uploading folder for a Google cloud product. Apple really wants to change that.
Also adding Sharing suggestions, which can suggest you share photos to the people in the photos. (Again, very much like Google Photos does.)
Looks like Apple is really trying to beef up the AI benefits of Photos. And yeah, like you said, Dieter, Google Photos is really the leader here by a mile.
It's like a little feed for your own photos.
There's a new "For You" tab in Photos, with featured photos effects suggestions. This is all a lot like Google Photos.
The only Photos feature I need is the ability to view and manage shared albums on the web without simply publishing them publicly. C'mon, Craig.
You can do multiple search terms and get suggestions for multiple search terms.
It also indexes events by time and place.
Search suggestions. Highlights "key moments and people that are important to you." Also does places and categories.
Search is about to be improved, apparently. It already has some photo recognition.
Federighi back up. Time to talk Photos.
"More Lego experiences in the App Store later this year."
This is kind of fun, but it feels a little frenetic? I can't tell if this is in the spirit of building with Lego or just, like, an AR hang. It is neat that you can save the AR world you made and come back to it.
I can't wait for the next generation of buff-armed children raised holding their iPads aloft to play with Lego.
Okay, little kids are going to lose it for something like Lego AR games. This is like the HoloLens Minecraft demo, but less cumbersome because... you’re not wearing a helmet.
Batfleck?
You can zoom in on buildings, too. Hey! Batman is in there now. He's not doing much, though. Come on, Batman. Do a Bat... thing.
I am still unhappy that there's no Batman in this.
Lego Batman, OFC. But he didn't put Batman in the scene. How do you not pick Batman? A second person also puts a character in the scene. Up to four people can play around in the same space.
It's a Lego kit on the table. And the AR app goes bonkers and identifies the model. It turns it into a moving little Lego world.
AR is very cool, but I can't help but wonder how Apple is going to handle the privacy issues around all these apps and sites lighting up your cameras and tracking your face and environment more often. You know they've thought about it.
Wow, this looks extremely high fidelity.
Assembly Square in AR on the table.
Martin Sanders, director of innovation for Lego, is onstage.
Y'ALL, Lego is here.
Multi-user AR apps was rumored to be one of the pushed back iOS 12 features. Looks like it’s coming though, which is great. Looks very cool.
LEGO
It lets you have a single AR experience used on multiple iPhones. They all were knocking blocks down.
(Google demoed cross-platform shared experiences at I/O last month.)
Improved face tracking. Realistic rendering. 3D object detection. Persistent experiences. Shared experiences.
USDZ kind of sounds like USB-C every time he says it, and I almost got really excited there.
ARKit 2.
"The world's largest AR platform by far," he says.
Next up: ARKit.
USDZ also works on the web. This isn't so much AR as it is 3D objects embedded in a page. ... Except, wait, you can tap it and see it in the real world through your camera. Cool.
iPad up now -- opening Apple News. USDZ AR works inside it.
He's put a photo in a frame. It detected the dimensions of the photo, and it lets you tap and copy the measurements.
You can measure in 3D, too.
The app has a camera view. You tap and drag out a line, and it measures it. There are two tabs: measure and level.
Measuring real-world objects is a really easy-to-understand use case for AR. Can see this being an obvious one to show parents, friends, etc.
Finally, a sophisticated system for detecting rectangles. Never be tricked by a rhombus again!
(Home screen on iOS 12 looks the same, btw!)
It measures, of course. It also detects some objects like rectangles. Demo time!
Apple including an AR measurement tool: Measure.
The AR hype train is real, but I still haven't seen a single app that does anything in AR that goes beyond "neat party trick." But that's how these things start, I suppose.
Federighi back onstage.
It will let you take stuff like images and text and put it in AR. He calls it WYSIWYG for AR.
New apps for Creative Cloud, a new iOS app that lets you do AR.
Abhay Parasnis, EVP and CTO of Adobe here. Native USDZ support coming to Adobe Creative Cloud.
Apple is really owning the conversation around mobile AR, but Google Lens is getting super impressive. So I’m excited to see what else Apple brings to the table here.
Adobe coming onstage. Dare him to bring up Flash. DOUBLE DARE HIM.
A bunch of companies will support it: Adobe, Autodesk, Sketchfab, ptc, Quixel.
It works in multiple apps. "It's something like AR Quick Look."
Apple worked with Pixar to make a new file format for AR: USDZ.
This is great! Every year, I ask Apple how they can reconcile shipping such fast processors in their products with the perceived slowdowns over time, and addressing that it straight on is a big step towards getting more out of these high-performance chips.
Lots of apps on the screen! AR first.
Faster ramp up and ramp down -- it will apply on the full range of devices. And that's it for performance talk.
We're talking about how CPUs work. They can ramp up their performance much more quickly. "Instantly."
Of course, you have to wonder how that will work alongside the performance throttling that happens with older batteries.
Focused on "optimizing the system when it's under load." Under heavy load, share sheet and apps launch twice as fast.
Apps launch 40 percent faster, Keyboard comes up 50 percent faster, opening camera 70 percent faster on older devices.
Pretty big deal for iOS 12 to support the entire list of devices as iOS 11. That's nice — especially for iPad owners, who hold on to those things forever.
Everything that supports iOS 11 will support iOS 12. Apple is focusing on improving performance on older devices.
NEVER SAY "DOUBLE DOWN." IT IS A CURSED PHRASE IN TECH.
"We are doubling down on performance," he says.
Customer satisfaction: 95 percent for iOS 11. Huh. All Twitter users must be that 5 percent.
Craig's touting the iOS update stats, but of course, it's pretty hard to not get the latest iOS eventually, since it's pushed to you automatically.
And dunking on Android: "It's hard to say they really have a software update plan." 6 percent. Womp womp.
81 percent of the billion iOS devices are on the latest release.
Here's the yearly update slide: half of customers updated to iOS 11 in seven weeks.
We're going through a history of iOS updates, I guess? Showing off that it's free. App Store. Folders. Find my iPhone. iMessage. etc., etc.
iOS 12 will be a free software update. "iOS pioneered the approach of letting you get more out of the device you already own."
It will, of course, be a free software update.
iOS 12 is the next release. "You guessed it."
Craig Federighi is onstage. I will screw up spelling his last name because I'm terrible at some point so please don't blame me.
"Today it's all about software," says Cook. So don't expect any hardware news, I guess.
Updates across all four platforms today, starting with iOS.
Okay!
"Apple changing the world and making it a better place is what it's all about for us."
"We believe that coding is an essential skill and believe it should be offered by every school in the world."
Time to talk about Swift Playgrounds and Swift, the "fastest-growing programming language out there." 350k apps have been written in Swift.
This week, Apple will say developers have earned over $100 billion from the App Store.
There are 500 million weekly visitors to the App Store.
Pretty wild to think the iPhone launched in 2007 without the App Store. Truly a simpler time.
Every year, Apple has developers in from an increasing amount of countries... just 118 countries to go until it's literally the entire world.
"Next month, the App Store turns 10" years old. Which means it's not far from puberty. Expect it get super hormonal soon.
We're starting with the App Store.
Developers from 77 countries are here. There are now 20 million Apple developers around the world.
"Welcome to WWDC ... It is great to be back in San Jose."
Developer events are fun. All the cheering really energizes the people onstage.
Tim Cook onstage!
Well, that was cute.
Apple is showing developers running into the keynote. Don't encourage running into keynotes, Apple.
I'm here for self-aware Craig Federighi jokes.
They've encountered Hair Force One, a "Silver Crested King Developer."
Wow, cool black jean jacket developers were just super mean to a nice dad in a suit.
Cheers for Jim Dalrymple on-screen. Or for his beard, anyway.
I really hope it's David.
A David Attenborough-like voice just dunking on developers in here, and the audience is loving it.
Is this actually David Attenborough? He's talking about the mysterious "developer" creature.
We're staring with a pretty video about the Bay Area. It's joking on Planet Earth.
The lights are dimming and the cheers are starting!
Connectivity seems to be improving, and it is giving me much needed lifeblood. Also, there’s noticeably less influencers live vlogging. So maybe that’s why.
Still watching logos here. Stage right: Papa John's logo. Stage left: Domino's logo. In the center: Starbucks. I feel like that means something.
Dieter.
They've asked us to silence our electronic devices. I'll tell you what's silent: the Apple-provided Wi-Fi. HEYOOO!
"Hometown" by Mainland is our five-minutes-to-showtime song. Normally I would tell you to read something into that, but honestly, it's just a chill jam with no double entendres.
Meanwhile, for a moving visual look at WWDC, you can also check us out on Instagram! Dieter is vloggin'! https://www.instagram.com/verge/
We’re told Apple is aware of the connectivity issue and working on it! At least, we hope so.
As I understand it, it is Tim Cook's favorite rock band. But I'm personally hoping for a Drake comeback to Pusha T live onstage at the end of the keynote. Won't hold my breath...
Vjeran Pavic and I are watching icons scroll so slowly across the keynote screen that we can't tell if the world is moving or just the icons on the screen. We are having some serious vertigo here.
Is there anything more Dad Apple than Imagine Dragons, though?
My connectivity isn't good enough to identify the currently playing music. Is it Imagine Dragons? It might as well be! It wouldn't be a tech conference without crappy Wi-Fi and without Imagine Dragons.
The room is really filling in. It's about as packed as those icons onstage. Also, fair warning: the connectivity here is awful. Like truly bad. It's almost like Apple got out of the Wi-Fi hot spot game.
They are playing the new Chvrches album, which I suppose I will now add to my ongoing tech conference keynote Spotify playlist.
Hi, folks. We are here and well caffeinated with power and chargers and backup chargers and (hopefully) numerous connectivity options.
We're in and seated!
Oh, the humanity. (There are a lot of people here.)
New line!
Our on-the-ground team has matching iPhone X cases, and it is adorable.
Maybe it's the city and maybe it's the general sense that there's no hardware, but it's a very chill vibe out here. We saw Apple employees rousing the developer crowd, but generally, everybody seems pretty relaxed.
Good morning! We have successfully passed the first media line and are now in our holding area, outside on a patio. The developer line was around the block. My cab driver this morning said he started driving people to the San Jose convention center at 4:30AM.
You're a little early! The WWDC 2018 keynote will start at 1PM ET / 10AM PT on Monday, June 4th. You can live stream the event on Apple's site while you follow along with our live blog.
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