Okay, that's it. Now we're going to go play with laptops.
Keep it locked for more!
Alright, standing ovation. That’s it! We’re heading off to the hands on area!
The executive staff of Intel gathers in the open door of the still-to-be-filled CEO office. "At least we had the summer," one of them whispers.
THERE I SAID IT.
Also, because I know some people are waiting for me to say it, I’m going to say it: the iPhone, like every other Apple computer, should get USB-C.
As the summer fades away, we all remember when the keyboards were built right into the computers.
RIP MAGSAFE
Oh, I get it. Lana Del Rey is here to make us sad about the MacBook Air. Hazy nostalgia-tinged memories of a filesystem gone by.
(The song is called "Venice Bitch.")
Shit, nobody wil be mad.
I mean, let her cuss, Apple.
"Again, in the name of swearing, I won't say the title of the second track. I'll call it Venice for now... it's a song we released a couple weeks ago."
Alright as Lana Del Rey sings, a closing thought on the running joke of the MacBook Air being sad. It... should be? But it will still do a lot of jobs for people that aren’t as easy to do on an iPad Pro. But still: think about how long people have been waiting for it, and think about how quickly it was outshone. The juxtaposition of the two devices is striking.
Fun fact: this is the first time Lana Del Rey has experienced 11:23AM.
I hope Jack Antonoff ends this performance by leaning over and whispering "I'm coming for you, Iovine" into the mic.
Someone check on Tumblr's engineering team because the servers are about to light on fire.
Layers upon layers upon layers here.
"They told us not to swear, so I can't tell you the name of the upcoming record."
"We're really honored to be playing for Apple. It's a company that's changed so much about how people listen to music, but also for Jack and I, how we make music."
Jack Antonoff is playing piano.
Lana Del Rey just hugged Tim Cook. There is so much happening here.
Lana Del Rey is onstage at an Apple event. What is happening.
Oh boy, it’s time for a musical performance.
Cook wrapping it up here. We're off to get spend some time with these things. Stay tuned.
iOS 12.1 coming today, with dual-SIM support for XS and XR, group FaceTime, over 70 new emoji.
Cook back onstage. "One quick update. iOS 12 is off to an unbelievable start." 65 percent of iOS devices are already running iOS 12.
”Before we close out, I have one quick update.” It’s not a One More Thing, it’s an update for iOS 12.
(The MacBook Air and Intel are back at the bar, about to be cut off.)
They just said "iPad mini 4" onstage here, and Dan starting laughing.
The iPad mini 4 still... exists.
10.5-inch Pro is now $649.
$799 is a very aggressive starting price for something with this much power and tech. It’s also Four Hundred Dollars cheaper than the base MacBook Air.
Both can have LTE. Orders today, shipping next week.
12.9 in 64GB is $999
64GB starts at $799, up to 1TB storage.
"It's like a computer, but unlike any computer," is Phil's tagline to end the video.
Apple keeps hammering away at the iPad being faster than PCs, and all I can think about it how much I want an ARM-based Mac that's that fast.
Phil Schiller doing the voice-over for this intro, and it’s a super fun video with lots of little winks. This is the kind of Apple I like: not self-serious, confident, fun.
Phil Schiller is narrating this video and clearly having the time of his life.
No headphone jack that we can see.
(I have been trying to keep an eye out for a headphone jack on the iPad Pro and I haven’t seen one yet, but it’s possible I missed it.)
Video time!
Apple keeps hammering away at AR, and they are going to have a lot of stuff built out when they eventually put out their glasses. But for now, the only time I see AR stuff is at these events in demos onstage.
(The AR demo was impressive.)
It wouldn’t be an Apple Keynote without an augmented reality demo. I would like to meet somebody with a table at their house that isn’t cluttered with stuff. I would like to ask them how, why, what?
Now a demo of Project Arrow, which lets you put a PSD into augmented reality.
(Photoshop on iPad isn't coming out until next year, by the way.)
(Back at the bar, Intel and the MacBook Air wander over to the jukebox. All that’s on it are the Eagles. They shrug, that works. A quarter is plunked. Hotel California starts playing. The sit silently, listen, and try not to think about Photoshop on the iPad Pro.)
Double tap on the Apple Pencil zooms you in and out of the canvas.
The PSD on screen is 3GB, 157 layers, and it's totally smooth to move around.
Photoshop is the canonical example of “is this computer powerful enough to do what I need to do,” (though video editing is a close second). This early iteration of Photoshop certainly has a ton of layers and it seems to be holding up fine.
I'm begging here, Apple.
A super interesting thing Adobe did to bring Photoshop to the iPad was to rethink the PSD file for the cloud and sync changes to and from the Creative Cloud. What you cannot do is simply open a file in the filesystem, because Apple won't open up the iPad filesystem.
She's adding adjustment layers to a photo of flowers.
"Let me show you the real Photoshop on iPad."
(You can read our exclusive dive into Photoshop on the iPad here: https://www.theverge.com/2018/10/15/17969754/adobe-photoshop-apple-ipad-creative-cloud)
Lots of women onstage from Apple and Adobe.
"Now let's turn to creativity." Adobe's Jamie Myrold coming on to show off Photoshop, which was just announced for iPad.
Adobe on stage. TOL U.
Eddy Cue goes crazy when basket scored in app.
NBA 2K looks great here, but watching a dude play it on a touchscreen instead of with a controller does not look like fun.
It seems like "it's an iPad" is no longer the simple way of describing this thing.
Also, this NBA 2K game looks really good. There’s a lot going on on the screen, and the claims that the experience “rivals consoles” may not be that much of an overstatement? Will need to see what other AAA games come to the iPad.
Right, it's a "mobile device" when it wins those benchmarks, and faster than a PC when it wins those.
Apple pushing the idea that the iPad should be judged against laptops and game consoles here.
People keep calling the iPad a “mobile device” so that it can be a first in a lot of things. But I dunno, Is “mobile device” the right term for this anymore? What’s a computer?
"Everything we're showing you today has never been possible on a mobile device before."
Greg Thomas, executive vice president at 2K Games, coming on to show us how the iPad Pro is "the ultimate gaming machine."
FYI there IS a podium over on the edge of the stage, so I am assuming we’ll finally get an onstage demo soon. My money is on Photoshop.
Assassin's Creed: Odyssey runs at 120 fps "something no console can deliver."
Autodesk bringing desktop engine of AutoCAD to the iPad Pro. "As fast as the fastest PCs."
Nilay said it earlier, but I’ll repeat it: a lot of new faces onstage today.
eSIM technology for LTE. So many no physical SIM card? That could be interesting (and sad for me).
I am dying waiting for them to say, "We have also opened up the filesystem" but honestly, it's never going to happen.
Four-speaker audio with woofer and tweeter pairs in each corner. Gigabit LTE. 12MP camera.
Foleo forever.
(Shout out to Nilay who originally spelled folio “Foleo,” because he remembers Palm’s ill-fated device and pines for it.)
Keyboard now can be used without mastering origami
"No other device can adapt to your needs the way iPad can." Panos Panay and the Surface team just flipped a table.
New design for the Folio, two angles now, less complicated folding mechanism. No mention of backlighting tho?
New Smart Keyboard Foleo also magnetically attaches, two screen angles.
Okay, this Apple Pencil fixes so many problems. Attaches magnetically, charges when attached with the magnet. Has one flat side so it won’t roll off the damn table. Has a “tap gesture” so there’s a virtual button on the thing.
Can tap twice on Pencil to switch modes.
"Because it's always charging, it's always ready to go when you need it."
Second-generation Apple Pencil with flat sides. It looks more like a pencil. Attaches magnetically and charges wirelessly.
LOL hi Walt.
I know I’m a weirdo, but I was hoping to hear more about how USB-C will work.
Dieter in ecstasy.
I am dying to plug everything in sight into an iPad to see what happens.
USB-C can charge out over USB-C, so you can charge an iPhone from it.
“You can connect to these data accessories and cameras at the same time.” So hubs should work.
Supports 5K displays, data accessories, docks, musical instruments.
"A high-performance computer deserves a high-performance connector." USB-C!
All that power, and yet it will be constrained by the app windowing model that can two two split screen, one slideover, and (technically) a pop-up video. This has the power to do way more.
"There's nothing like this in other traditional PC chipsets." Apple really pushing the PC comparison here.
Latest generation of the neural engine, of course.
"The iPad Pro delivers Xbox One S-class graphics performance in a package that is much smaller."
I fully expect these iPads to be as stupid fast as Apple is claiming here.
1000x faster graphics.
7-core GPU with 2x performance of previous generation.
iPad Pros are faster than 92 percent of all portable PCs sold in the last 12 months.
A12X has 8-core CPU with 4 performance cores and four high-efficiency cores. 35 percent faster overall and multicore is 90 percent faster.
I fear my artistic ability is inadequate for Apple’s new products. Will there be an art test?
Apple bragging about having a 7nm chip in a computer. The MacBook Air slides over at the bar, and Intel joins for a drink. A double, actually, because Intel needs it.
Powered by the A12X Bionic. 7nm tech, X chip means it is bigger than A12, has 10 billion transistors.
Adding all the iPhone X gestures makes sense, and I hope it feels better in iOS 12.1 than it does on the current iPad Pro with iOS 12.
"This new iPad experience is all about making the most of these huge displays."
Gesture system from iPhone X now on iPad.
Face ID works in portrait, landscape, attached to a keyboard.
”More secure than any tablet or any computer.” The MacBook Air orders another drink
Face ID is more secure than any tablet or any computer.
Honesty, it makes the 12.9-inch one a lot more interesting to me. “Many folks will move up to the larger size.” Yeah, I think so.
iPad Pro now has Face ID.
5.9mm thick, 12.9-inch is nearly 15 percent thinner. 25 percent less volume than predecessor.
On the 12-9-inch, though, they did choose to make it smaller. Which is definitely the RIGHT CALL! The big iPad Pro always felt Very Big to me
Basically the same size as an 8.5 x 11 sheet of paper.
New 12.9-inch iPad Pro has same display size in a much smaller size.
Same footprint, bigger display. Makes it an 11-inch screen. Interesting choice! Could have chosen to make it a little bit smaller with the same size screen.
"Narrow border let us take a fresh look at iPad Pro display sizes." Same hardware size but an 11-inch display.
He’s talking about “pixel masking and antialiasing” for the LCD screen, and I literally felt Nilay typing so hard it shook my chair.
LCD that stretches edge to edge, with rounded corners that use the same pixel masking as iPhone XR, also called Liquid Retina display.
Lotta new young guns onstage for Apple today.
You know what’s wild? There's not a single real product onstage yet. No demos, no pulling anything out of an envelope. Zippo.
Jon Ternus, VP of hardware engineering to tell us about it.
Real thin with a camera bump.
(And wow a pretty big camera bump!)
Pencil magnetically clips to the side.
Fun video, with hands changing the tablet in real time like a magic trick. Squared off edges, no home button, rounded corners on the screen.
No home button, USB-C on the bottom.
"Today, we're announcing an all-new iPad Pro that's going to push what you can do on iPad or on any computer, even further." Video time!
"iPad Pro delivers so much capability to our users, and we are amazed at the creative things they have done with it."
How happy is Apple to put Microsoft all the way to the right of that graph. “It’s not only the most popular tablet, but the most popular computer in the world.” Remember that MacBook Air that was just announced 20 minutes ago? It’s heading to the bar.
iPad the “most popular computer in the world”
"Not only the most popular tablet, but the most popular computer in the world." Apple reallllly hates that the iPad doesn't show up in analyst firm laptop sales charts.
400M iPad sold, making it the most popular tablet. "We've sold more iPads in the last year than the entire notebook lineup of all of the biggest notebook vendors."
400 Million iPads sold.
Cook now moving on to iPad. "iPad is a magic piece of glass that transforms instantly into anything you want it to be."
Somebody just “whoo whoo whoo whoo’d” like it’s the Arsenio Hall show in here.
Tim Cook back onstage, calling Apple Retail employees the "best team on the planet." An auditorium full of Apple Retail employees cheers like mad. "I am moving to New York," says Tim.
Apple has 70,000 “team members.” That is a big workforce, and many of them are clearly the ones cheering in the room right now when Tim calls them “the best team on the planet.”
I’ll say this about having so much new Store content right now: it stops that awkward moment when the MacBook Air meets the new iPad Pro in the hallway and they both nod and say “sup” and think to themselves, “I’m the future of computers, but I can’t say that out loud to you.”
All retail locations run on 100 percent renewable energy.
Apple renovating tons of stores as well. "We'll continue to open flagships designed to showcase Today at Apple around the world."
Announcing 60 newly designed sessions — video, music, design — all expanded.
It is a bit of a flex to spend this much time talking about Apple Store events. It’s the sort of thing most people wouldn’t really pay that much attention to. It’s not quite a, uh, town square, but the stores do have more going on than most people realize.
Apple has held over 18,000 sessions per week in the stores.
Apple is having local artists present things in the stores.
Angela going through stores around the world and classes you can take in them.
The architecture is the hardware, and the experiences inside the stores is our software. So right into Today at Apple.
Also, if you’re watching the live stream, I can’t emphasize enough how much cheering there is in the room here. Shout out to the people directly behind me, who are enthusiastic enough to make my ears ring.
"I especialyl love being a part of the creative energy here in Brooklyn. This is what we're trying to replicate all around the world in our store."
Cook now talking about the Apple Stores and Today at Apple sessions. Angela Ahrendts coming onstage to huge cheers. (There are a lot of Apple employees here today, I think.)
It’s only been a half-hour, and we’ve got two big product announcements that people have been waiting for for literally years. I am glad that Apple’s not messing around here, but I also can’t help but feel like this is almost rushed.
Exactly.
What I really want most of all here is a slide that's like, "and we promise to update these machines more than once every five years."
The Mac is back. Again.
60 percent post-consumer recycled plastic, 100 percent recycled aluminun.
I mean for those specs, that’s probably the reasonable price, but this and the new Air means that if you were hoping Apple would be dipping down into the low end of computers, well, nope. Did you really think that would happen?
Order today, avail next week.
Entry config 8GB RAM, 3.5GB Core quad core 128gb ssd $799
Entry config starts at $799.
They also stack — I imagine the new thermals help with that.
And a headphone jack
Ports! Ports ports ports. Two USB-A, four Thunderbolt / USB-C, Ethernet. Yeah these are all the right decisions.
Can add 10 gigabit ethernet as well.
Gigabit ethernet, 4 Thunderbolt 3 ports, HDMI, two USB-A.
T2 chip in there that can do HEVC video encode. Up to 30 times faster.
On RAM: ”But we didn’t want to stop there either!” The whole vibe here is “but wait, there’s more!” By the end of this presentation, I think we’ll learn that if you buy a Mac mini, you’ll get a free set of Ginsu knives!
Every Mac mini has all-flash storage with up to 2TB SSD.
New Mac mini can go up to 64GB of memory on removable SO-DIMMs.
You can config with 4 or 6 cores. “These aren’t mobile cores, noooooo.” Real energy onstage right now.
"There aren't mobile parts, no." New Mac mini is 5x faster than before.
"Number one thing our customers want is more powerful processors, so every Mac minis starts with four cores." Six-core versions also available.
"Now I'm sure you've noticed we've given it an awesome space gray finish."
Tom Boger, head of Mac product marketing, to talk about new Mac mini.
It looks exactly like a Mac mini. It doesn’t seem to have changed in form at all.
Really leaning into it. Landing in the desert — only the lol is the desert is just the wallpaper for Mojave.
Huge cheers for the Mac mini.
Now this intro video is trying to make the Mac mini look like a spaceship.
Video time again. This is going to be the Mac mini.
"Now there's one other small but mighty Mac our users have been waiting for. And here it comes!"
Hey! We’re already done with the MacBook Air. That was... fast!
Apple says it’s “the most affordable Retina MacBook,” but hey I dunno. I guess I was hoping it would be slightly more affordable.
And Tim Cook is back onstage.
There is a gold one, by the way.
That is... a little more than I’d hoped.
Order today, available November 7th.
8GB RAM, 1.6GHz Core 15, 128GB, $1,199
Notable: this design video doesn’t have a voice-over from Jony Ive.
The sound design of this video makes it seem like something out of Portal.
Guess what isn’t on the MacBook Air? A Touch Bar.
Video time!
"This helps reduce the carbon footprint of the new MBA by 50 percent and makes it the greenest mac ever."
100 percent recycled aluminum gets a ton of cheers — and honestly, it should. It’s genuinely great.
"There's one big goal we've had for many years: every Mac enclosure is made of aluminum." Apple's metallurgy team has designed a new aluminum alloy that lets them make every new MacBook Air from 100 percent recycled aluminum. Huge cheers for that.
Okay so, it’s so much smaller than the current MacBook Air, I am struggling to imagine what the 12-inch MacBook is going to do. Actually, no I’m not: it’s going to get ignored by consumers because this is not that much bigger and seems to be a lot better.
Weighs 2.75 pounds, a quarter-pound lighter than previous Air.
10 percent thinner too, at 15.6mm
Hmmm. Apple citing “13 hours of iTunes movie playback.” That is not a metric they usually use. That’s in addition to the 12-hour mark for web browsing. Two different numbers - odd?
New Air is 17 percent smaller by volume than outgoing model.
Battery life quoted at 13 hours of iTunes movie playback, which is definitely how most people think about battery life.
I shouldn’t, but I breathed a sigh a relief when they said it was an 8th Gen Intel CPU. Another one when I heard 16GB of RAM.
8th Gen Intel dual-core CPU with integrated graphics, up to 16GB of memory, up to 1.5TB SSD.
Two USB-C / Thunderbolt ports, works with anything.
Can run a 5K display and supports eGPUs.
This Air really looks like they took a bunch of the tech from the MacBook Pro and then put it in the body everybody really wants: a big, tapered slab.
Two thunderbolt 3 ports. "The most versatile port ever."
Better audio has new mics and speakers.
(Which is terrific, by the way! Just saying.)
But I’m very glad that the trackpad is the dead-ahead, very big Force touch. It’s a huge improvement over what was on the old MacBook Air.
Honestly, this sounds like a repackaging of the 13-inch MacBook Pro into the Air chassis.
"A modern keyboard deserves a modern trackpad." Force touch trackpad that is 20 percent bigger than previous Air.
“Our latest generation keyboard” — which is to say, I think it’s the same “3rd generation” as the newer MacBook Pros. People will probably have feelings about that!
"Next, the keyboard." Latest-gen keyboard with keys that offer four times the stability of the latest generation.
T2 is also the storage controller, image processor, audio controller, etc.
It’s over on the right-hand side where the power button used to go. It has the T2 security chip to secure your biometric information. That T2 does a lot: handles encryption, does encoding, a bunch more.
Data encryption
New Air has Apple T2 security chip for "the most secure boot process of any notebook."
Touch ID on the new MacBook Air, but there is no Touch Bar. Thank god.
Heyyy! Touch ID coming to the MacBook Air... without a Touch Bar.
FaceTime HD camera at the top of the display, "which is exactly where you want it for a FaceTime call." Definitely a little shot at Dell there.
But make no mistake: this is a huge upgrade compared to the MacBook Air. And the camera is in the right place, above the screen.
48 percent more color, which, the existing Air display was a low bar.
Aluminum bezel is gone, display glass goes to the edge of the enclosure. 13.3-inch display. 4 million pixels on the display.
Alright, bezel is black and the borders are “50% narrower” than before. But it doesn’t look quite as edge-to-edge as we’ve seen on some Windows laptops.
Apple brings up Laura Lagrove to talk about the new MacBook Air.
The bezel around the screen is black, thankfully. It’s also... not quite as thin as I would imagine. Waiting to get a better look at it. Also seeing that it will come in multiple colors, including gold.
Jinx Nilay.
It looks a lot like a MacBook Air. It tapers down like it should.
It looks an awful lot... like a MacBook Air.
Two USB-C ports.
It has a headphone jack, y’all. Two USB-C ports.
Headphone jack!
"I'm excited to introduce a new MacBook Air with a Retina Display and whole lot more." Video time!
”An all new MacBook Air, with a retina display, and a whole lot more.”
"And what we all want in a MacBook Air is a retina display." Loud cheers.
Well, it’s going to be called a MacBook Air, that seems clear.
"So it's time for a new MacBook Air, one that takes the MacBook Air experience even further in the areas that are important to our customers."
All this praise for the MacBook Air and the newer 12-inch MacBook sitting in the corner of the bar, drinking, thinking that it coulda been a contender.
"Unlike any notebook that's come before or since, MacBook Air has become the most beloved notebook ever."
Unibody design, first thin and light notebook with all-day battery life.
"It not only influenced the rest of the Mac line for years to come, but it changed the laptop industry."
“People love one Mac in particular” feels like the most admission we’re going to get that people like it better than the Pros.
"When Steve pulled that MacBook Air out of that envelope, it was clear that things would never be the same."
"And that is the MacBook Air."
"Our customers love their Macs. And especially one Mac, in particular."
Hey look, the Mac mini still gets to have a spot in the product lineup photo. Apple remembers it exists!
Cook going through Mojave features now: dark mode, stacks, the new App Store.
Cook is burning through Mojave features pretty quickly. I see it as a sign there’s a lot to talk about. Sometimes Apple takes its time with these feature recaps.
"Mojave brings new features that were inspired by our pro users but work for all of us."
"macOS is the soul of the Mac. We just released macOS Mojave, and it is the best version of macOS we have ever shipped."
"In survey after survey, the Mac continues to be rated number one in customer satisfaction."
100 million active Mac users.
Cook is back. "We're so inspired by these people." It's not surprising to see the Mac attract new customers. Over half of Mac buyers are new to the Mac, 76 percent in China. Total active install base is now 100m.
Paul McCartney. All the Beatles songs were written on Macs.
51 percent of Mac buyers are “new to Mac,” and 76 percent are in China.
A few celebrity shots interspersed: Kermit. Bono.
This is a super moody black-and-white video — a lot of people lost in thought, staring at a laptop screen.
Apple’s Mac video is black-and-white stills. That whole “Back to the Mac” campaign definitely has an aesthetic, and Apple is sticking to it.
Video time! People using Macs to make things.
The Mac? It’s been MIA.
Cook: "The Mac has become one of the creative world's most essential tools."
Apple is having speaker problems. The monitors are on, but the main rig isn't working.
Cook is definitely feeding off the cheers. He’s peppy. This feels like it’s going to be a ride.
"Today, we are especially thrilled to be at the Brooklyn Academy of Music. This is a historic showcase of the arts."
"New York is home to one of the most vibrant creative communities on the planet."
Golly, there is a lot of cheering in this room. There are a lot of non-press people here.
"It is so great to be in New York." More cheers.
Playing to the home audience really, really works.
And Tim Cook is onstage, to boisterous cheers from the crowd.
New York > San Francisco. There. I said it.
Another video about how much Apple likes New York. Cool NYC people using Apple products in New York places.
And we're off! Now a video of all those logos animating to "100 Miles and Running" by Logic feat Wale and John Lindahl. These logos are the most fun.
We're five minutes out, and it's "If It Feels Good (Then It Must Be)" by Leon Bridges. Jony Ive just walked in. He knows.
You know, it occurs to me that Apple doesn’t really just play Beats radio ahead of events anymore. Maybe it forgot about it. (I did.)
"Home" by Morgxn feat. Walk The Moon. Angela Ahrendts breathes deeply and wonders why she ever moved out of the city.
"Happy Man," by Jungle. Phil Schiller walks out of the William Vale Hotel. His Aston has already been pulled around.
These logo animations are mesmerizing. Apple should really put these out as a screensaver or Apple TV thing or something.
The logo on-screen right now is a cross between the National Park Service and Joy Division.
Sliding solidly into the pop comfort zone with "Happier" by Marshmello and Bastille. Craig Federighi riding around Bushwick on a Vespa with the new MacBook Air in the basket.
"I Like It," by Port Au Prince followed by "Miracle" by CHVRCHES. Eddy Cue gazes out over the water at Manhattan. Anything is possible.
Now it's "The Way I Am," by Charlie Puth. A cool side effect of Apple buying Shazam is that I end up with a playlist of all these songs in my Apple Music, in case I ever decide to open a minimal candle boutique and need a soundtrack.
I decided to bring a USB-C MacBook Pro today instead of my battleaxe 2015 MBP with the good keyboard. You know, because USB-C. Now, I must suffer.
Nilay just let me know that the spacebar on his MacBook Pro is “not happy.” So plan on him having feelings about whatever keyboard Apple shows on the new MacBook today.
Now playing "My Blood," by Twenty One Pilots. This is a much more angular, rocky selection than the usual happy pop Apple plays in Cupertino. Tim Cook bought a leather jacket in Brooklyn last night.
Walt is in the very front row, as he should be.
Apple invited Walt Mossberg as a guest today, which I think is a pretty clear sign that the MacBook Air is going to be updated. Walt thought the second-gen Air was one of the best products Apple ever made.
They're slowly rotating through all of the various logos from the invites on-screen. Right now, it's the blue '90s video-gamey one, which I've always liked.
First song: "Superposition" by Young the Giant. It is mellow.
I just took a photo with an iPad Pro, and I’m not even sorry. The seating is, as Nilay said, “cozy.”
It's cozy in here. But a beautiful space.
We're in!
We're all lined up outside the venue. Seems like a pretty big crowd. Not WWDC sized, but more than I expected.
Apple has taken over the whole block: the actual event and another building for something else (probably briefings).
Hello! You're a bit early, but welcome. The event kicks off today at 10AM ET.
Event Details
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