Nokia World 2011 Keynote

  • The event doesn't start for another 36 minutes but Nokia's been kind enough to let us in early. Cool blue lighting and easy listening lounge fills the room, stars and moons float above on a projected display.
  • Announcement to fill up the far side of the room so we can get going. Five minutes.
  • Nokia CEO Stephen Elop has joined us. No sign of Ballmer yet.
  • Music has taken a turn for the ephemeral whale-song as we tip past 9:00AM here in London. Executives are in their seats so it can't be long now. Stage is clear.
  • Lights are dimming, here we go! Introduction video as WiFi sputters.
  • Thumping bass, big globe, rousing music takes on a world beat, cranked to 11, big thump to the chest as we're treated to a variety of global images and swooshing icons. Stil nobody on stage.
  • Applause. "good morning everybody" Colin Giles, head of sales, takes the stage. "over 3000 participants from over 70 countries. Welcome!"
  • We're having a little technical difficulty here folks, we'll be working soon!
  • Nokia Announced Nokia Asha - Asha 200, 201, 300, and 303
  • These phones "blur the lines" between smartphone and feature phone. Nokia is currently talking about the opportunities for phones in the developing market.

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  • The phones "gotta be" about affordable, irresistible, inviting, "just great" in order to appeal to a demanding, growing market
  • Nokia describing what a sample customer, Vivian, would want. Specifically: Touch. The Asha 300 will have a touchscreen and a keyboard.
  • "She's one swipe away from her favorite games and another swipe away from her favorite apps." Also can access her social networks, take pictures, and videos. It has a "very good" 5-megapixel camera.
  • Now talking up a device with a QWERTY keyboard and dual-SIM -- in order to help with cost and to give "different identities." One SIM for friends and another for girlfriends. Each SIM would have different ringtones. It's the Asha 200.
  • The Asha 200 comes in a very distinctive lime green color.
  • The Asha 201 is "equally punchy," but doesn't feature dual-sim cards.

  • A closer look at the Asha 300, via Nokia's twitter account.

  • Asha 200 has up to 32GB of storage for its MP3 players and a very loud speaker. Battery life should last all weekend, 52 hours of music playback.
  • ....and our speaker is dancing on stage to Shakira.
  • Blanc Juti, VP mobile phones marketing now talking about bridging the digital divide by bringing data to people who haven't had it before. Now telling a story about growing up in Mexico.

  • ...and here's the Asha 200.

  • Now leading up to a phone with QWERTY and a Touchscreen. That is the Asha 303.
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