NVIDIA CES 2012 press event live blog

Live from NVIDIA's CES 2012 press conference

  • We're in and settled down in the second row.
  • We're dealing with some slow connectivity, but the upbeat music selection is keeping our spirits up.
  • Things will get started in earnest in another five minutes. Unlike Acer's event yesterday, Nvidia's CES 2012 announcements aren't just sitting on the stage waiting to be rushed by curious photographers.
  • A chandelier just above the stage is engaging our attention while we wait. It looks like an upside down ice sculpture.
  • The front row is fully occupied by dudes and ladies wearing Nvidia shirts of insignia. No Jen-Hsun Huang yet, though.
  • Oh dude, they're playing Muse - Feeling Good. Been a while since we've heard that one.
  • That was a brief cameo for Muse, a calm and in-control voiceover told us to silence our devices and prepare for Nvidia's CES 2012 press conference.
  • Jen-Hsun Huang jogging to the stage.
  • In his signature black shirt. Short sleeves. All guns.
  • He's going to talk about three things: tablets, a surprise feature of Tegra 3, and...
  • Cars! "The new consumer electronics device."
  • "A couple of years ago, all of us started talking about tablets."
  • "Since then, the tablet has become the fastest-growing consumer electronics device in history."

  • \

  • Hah, a three-line chart comparing growth of netbooks, smartphones and tablets. Netbooks, remember when those were growing like mad?
  • "At this point, I think it's relatively clear that this particular will continue to evolve and continue to grow. The question is how will it evolve, and how will it grow?"
  • Tablets are "a crossover" between mobile devices and computing devices.
  • "Sometimes mobile, sometimes computing, most of the time wonderful."
  • Damn, JHH has some nice lines.
  • As to cars, "a lot of people have their own choice, my choice happens to be the red one."
  • The red one, in case you're wondering, is a Ferrari.
  • "Fabulous experience, a must-have for any car enthusiasts."
  • That got a fair laugh. On the other hand, says JHH, some people consider an SUV a must-have, because of its ability to transport great volumes of stuff and humans.
  • Similarly, "must-have" touch devices are different depending on people's preferences.
  • Some prefer having a physical keyboard, others prefer a stylus, and yet others still opt for minimal form factors.
  • Jen-Hsun isn't happy with last year's split in Android - the fragmentation caused by Honeycomb splitting out to work on tablets.
  • "It was related to Android, but it's not the same as Android."
  • "We have solved that problem with Ice Cream Sandwich."
  • A single platform, as the slide says. Jen-Hsun is delighted to see this "one enormous install base for content developers."
  • Content developers and guys like him who're trying to sell chips to the widest possible Android device market.
  • "However you'd like to enjoy your mobile device, Android now makes it possible."
  • He just swooped over to a couch where he's decided to have a play with a Transformer Prime.
  • Out of the dock comes the Prime, showing off ICS. "Everything is running at 60fps, bsaically locked to refresh rate."
  • "Everything is buttery smooth. Smooth as a baby's bottom."
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