We're here at the Guggenheim, standing in the cold with the rest of the press. We'd call it a party, but it's 9:22AM and everyone is sick after CES.
We're in our seats and... Radiohead is on.
These guys love Radiohead!
Lots of familiar faces nearby. Clayton and Natali Morris, Lance Ulanoff... the gang's all here.
"Ladies and gentlemen, our presentation will begin shortly. Please switch devices to silent mode."
And now... Adele.
Apple, this theater is great. You should definitely do every single event here.
In case you're wondering, those are iPads.
Okay the lights are dimming...
And Phil Schiller is out!
To applause.
"Thank you."
"Good morning everyone. I'm pleased to welcome you here in New York. This is really special for everyone at Apple. It's about education."
"Education is deep in our DNA."
"We try to bring the same passion and energy that we put into every product we make into our education business."
"We're so proud to help students learn."
"But something profound is starting to happen — it's remarkable."
"Students are being introduced to the iPad."
"Whether it's in high school, or maybe they're a k-6 student with special needs — trying to communicate with the world."
"We're hearing from parents. We're starting to see great successes."
"But there are challenges, and they're pretty profound. If you're in high school, it's not easy."
"If you're a freshman, you only have a 70% chance of graduating."
"The US is not at the top of industrialized nations."
In regards to education / higher education.
"We spoke to teachers — before we get into what we're doing, we think it's good to hear from them about the challenges they face."
Video...
"In general, education is in the dark ages."
"Class sizes are 40 plus, buildings in disrepair."
"I see students having trouble with reading, writing."
"There are low levels of engagement."
