And we are in! Everyone better be praying the Wi-Fi holds up!
Intel's Judson Laipply is up on stage in a... lab coat.
No joke, he just ripped it off. He is dancing.
I have no idea what is going on. I think this is supposed to illustrate the dance of computing.
He is still dancing.

Still happening.
Seriously. No idea how to even convey this.
Ahh, Mooley Eden here to now speak about "the real evolution of computing."
He says this Intel presentation is going to be totally different than any other Intel presser.
"I won't speak about the millions of Sandy Bridge processors..."
"I am going to dedicate this presentation to user experience. To the way we envision user experience."
Lots of talk about how ultrabooks need to fit into people's lives. They talked to people. Real people.
People want to create. "Consumption is good for cows, creation is for humans."
"People do not want to wait for the computer. They want the computer to wait for them."
People don't care about the WiFi, the chips, etc.
"People want the notebook to be nice. Small, sleek, sexy..."
"Nothing wrong with loving your computer." AGREED.
Mooley is talking about how he really wants mainstream users to have ultrabooks.
Okay, demo time. They are demoing Sandy Bridge and photo uploads using ArcSoft, etc.
Looks like a 1.4GHz Core i5 processor that's keeps clocking up with Turbo Mode.
Another demo now of a game.
Now a demo of a "troll" that's been created using Ivy Bridge.
Graphics look really great.
Ivy Bridge will have DirectX 11. Now a demo.
The game stuttered a bit, but the racing game is now off and running.
A credit card demo now.
Looks like they are using NFC and Paypass to pay right through the laptop.
Yes, NFC is confirmed.
Intel's identity protection technology will allow this to work with only your card.