Google Music "These Go To Eleven" Live blog

Google Music Live Blog

  • We're in and sitting!
  • It's a small room, with music icons painted on the walls and graffitti'd up Android foam statues.
  • We should be beginning in 10 minutes or so.
  • Yes, folks, this Android's dials do in fact go up to 11.
  • Five minutes!
  • Benjamin Franklin conducting yet another electrifying experiment.
  • Andy Rubin in the house!
  • There's also a dude with a 7-inch tablet walking around looking for rogue mobile hotspots. He is using the meter to hone in on journalists with them. It's serious up in here.
  • Hello Kitty, anyone?
  • No offense Google, but we figured we'd see bigger speakers at a Music event.
  • The black Android statue got painted and decorated just a few hours ago.
  • The music just picked up... looks like we might be about to start.
  • False alarm, folks, the music seems to be on loop.
  • Silence devices - time to start!
  • Or so we thought. The music stopped... and began again moments later.
  • Lights just dimmed, here we go!
  • Remember when your world revolved around you? Says the video, as records, discs and hard drives spin.
  • "It seems... to be spinning out of control."
  • "There's another way."
  • Google Music, of course.
  • Jamie Rosenberg, director of digital content for Android.
  • "Music has been fundamental to things we care about," says he.
  • He says social networks have the power to enhance the music experience, and that's what consumers have come to expect.
  • We're talking Music Beta, the limited program Google rolled out earlier this year to upload your own music to the cloud.
  • He says users spent 2.5 hours per day streaming music during the beta, on average.
  • Beta no more, though! www.theverge.com
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